Customers we serve
Retail, wholesale & convenience chains
Hypermarkets, cash-and-carry stores, convenience stores and community malls rolled out across many provinces on a standard design.
Persona
Khun Pim
Store Development Manager
National retail chain, Bangkok head office
“We open stores in many provinces every year. Every store must look the same and open on the announced date.”Personas are illustrative profiles based on the clients we work with.
Goals
- Same building standard in every province
- Opening dates that never slip
- Large column-free sales floors and canopies
- Fire-safety compliance for public buildings
Pain points
- Different contractors deliver different quality
- Logistics to remote provinces
- Fire-rating requirements raise cost
- Tight construction windows
World Steel
How World Steel solves it
- 01
Standard store frames re-used and adapted per site
- 02
DDP delivery to any of the 77 provinces
- 03
Optimised intumescent coating – only the members that need fire rating
- 04
Piece-marked, sequenced packing so each store erects quickly
- 05
Makro and 7-Eleven projects already delivered in Thailand
Applications
Typical buildings
Projects
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Where this segment is growing in Thailand
Customers we serve
Other customer segments
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